Adults in the U.S. now spend more than six hours per day listening to, watching, reading or interacting with digital media which has huge implications for how brands market to their customers. Now a new white paper details challenges for brands. jason perlow Made in China or the USA? It won't matter: These jobs are going to robots In the near future, where goods are made will have no real bearing on where the jobs are. Read More Jersey City, NJ-based Forbes Insights has teamed up with Ventura, CA-based real-time ad bidding platform The Trade Desk to ask 226 global CMOs in organizations across sectors with annual revenues of over $500 million about the issues and challenges they are facing.The findings released in its 'The Modern CMO white paper' reveal that the biggest challenge that is keeping CMO's up at night is how to keep up with the changing consumption habits of today's digital consumer. Efficiency in marketing and investing in technology are key goals for … [Read more...] about Marketing efficiencies top of mind for CXOs in 2019
It can be difficult to choose a social listening vendor and compare how each stacks up against the other. Many offer similar solutions, pulling data from the same social sites. So, how does an enterprise assess which listening platform has the edge on the others before making a commitment? Featured stories Banking on iPhone X: Apple's new phones are the razors, services are the blades How to get VPN protection for your laptop while using a smartphone Wi-Fi hotspot Are you ready for some internet football? How to stream the 2018 NFL season I went to buy a Samsung Galaxy Note 9 and AT&T shrugged Cambridge Mass.-based research and advisory firm Forrester has released its social listening platforms report. The Forrester Wave social listening platforms Q3 2018 report documents the 10 most significant providers and how they compare to each other.Also: Synthesio's social platform adds emoji analysis and custom metrics for marketing insightIt conducted research to choose … [Read more...] about Which social listening platforms lead the pack?
The Digital Transformation Agency (DTA) has opened a dedicated space for government entities to work together on "new and innovative" digital projects. Touting cross-agency collaboration as being essential for the effective delivery of government services and fundamental in transforming the way citizens interact with government, the DTA's co-Lab Innovation Hub is expected to see multi-disciplinary teams from different agencies work together in partnership with the DTA and the private sector. special feature Digital Transformation: A CXO's Guide Reimagining business for the digital age is the number-one priority for many of today's top executives. We offer practical advice and examples of how to do it right. Read More The Department of Human Services (DHS) will be the first to be hosted in co-Lab. DHS is currently undertaking what newly minted Minister for Human Services and Digital Transformation Michael Keenan called one of the world's largest business-led IT system … [Read more...] about Human Services first to use DTA’s new co-Lab Innovation Hub
special feature Digital Transformation: A CXO's Guide Reimagining business for the digital age is the number-one priority for many of today's top executives. We offer practical advice and examples of how to do it right. Read More Beauty retail giant Sephora found itself two weeks out from one of the biggest sales events of the year without a 21st century method for tracking sales and inventory. Speaking at Domo City Tours in Sydney, Sephora Asia Head of Business Intelligence Christel Bouvron said that when she joined the organisation in October 2016, she was immediately faced with Black Friday and Excel spreadsheets used to manage stock during the sale event. Quick to implement a data analytics platform that the entire organisation could leverage, Bouvron told Domo that while its BI and data visualisation tools looked "really cool", the organisation had two weeks to implement something that did everything she wanted. "If you can help build me something that lets me track my … [Read more...] about How Sephora focused on data to prepare for Black Friday
Money makers, not money pits: Five ways the role of CIO is changing for the better Tech chiefs are happier and more ambitious -- and spending less time managing tech. Read More Mergers and acquisitions (M&A) are an important tactic for many fast-growing businesses, and these deals will often have a big impact on the work of the CIO.For Gideon Kay, European CIO at advertising and marketing specialist Dentsu Aegis Network, M&A activity is a way of life. The company is headquartered in London and operates in 145 countries worldwide, employing more than 40,000 people, and regularly acquires firms to broaden its expertise across a range of products and services.The firm completed more than 40 deals in 2016, over 30 in 2017, and Kay expects similar activity this year. Acquisitions can vary from a 50-person e-commerce consultancy through to a 3,000-person data business. SEE: Special report: Tech budgets 2018: A CXO's guide (free PDF) Along with the regional head of legal, … [Read more...] about Mergers and acquisitions: Five ways tech can smooth the way