Have Apple events lost their shine? ZDNet’s Adrian Kingsley-Hughes sits down with Karen Roby to discuss if Apple events help sell iPhones, or are they a tool Apple uses to reassure investors and journalists? Read more: https://zd.net/2N9Xhoy If you were paying attention during yesterday’s iPhone launch you might have noticed that the new iPhone 11 got a new feature. A feature that Apple has been resisting for some years now, but finally gave in to in the face of weakening sales. No, it wasn’t the improved camera, faster processor, or longer battery life. It was a price cut. A small price cut, but a price cut nonetheless. Must read: iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max: What are the differences? This price cut was a big or a surprise, especially given how Apple has been slowly raising the price of the iPhone over the past few years. But yesterday saw Apple cut the piece of its entry-level iPhone from $750 to $700. A small price cut in real terms, but a sign that Apple is feeling the pressure, especially at the lower end. The starting price of the higher-specced models remains the same, at $1,000 and $1,100. A $50 price cut for the entry-level iPhone suggests that Apple wants to get more people at the bottom end to buy iPhones. The $750 iPhone XR became Apple’s best-selling iPhone, while sales of the higher-priced version lagged, especially in markets such as China, which are key markets for Apple… [Read full story]
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