Get ready to hear more from Alexa. Amazon’s AI-powered assistant will likely have a starring role in a September 25 event at Amazon headquarters in Seattle. The tech giant will be unveiling new services and devices. So far, Amazon has shared little else about what to expect from the event. However, last year at its headquarters, Amazon unveiled a slew of new Alexa-enabled devices, including a subwoofer, a smart plug and even a microwave. The tech giant also updated its family of Echo smart speakers and announced more integrations with other product makers home service providers. As Brent Leary wrote for ZDNet, integrating Alexa into effectively all of our devices gives Amazon the chance to win more consumer attention — and then, more interactions, trust and trasactions. At the same time, earning users’ trust and attention has become a more complicated endeavor over the past year as Amazon and other tech giants come under more scrutiny for potential privacy violations. Earlier this year, Amazon came under fire for having employees listen in on users’ Alexa queries in an effort to improve the voice assistant’s accuracy. Amazon now lets its users opt out of the practice. Amazon also faced questions about the length of time for which it keeps voice recordings.
ZDNet is a business technology news website published by CBS Interactive, along with TechRepublic. The brand was founded on April 1, 1991, as a general interest technology portal from Ziff Davis and evolved into an enterprise IT-focused online publication owned by CNET Networks.