Microsoft and Sony Corp. revealed on May 16 that they’re exploring joint development of Azure-based gaming and content-streaming services. As part of a memorandum of understanding, the two also are looking into potential collaboration involving Sony’s image sensors and Microsoft’s Azure AI technology, according to Microsoft’s announcement.Microsoft is using Azure to run its coming cross-platform xCloud game-streaming service. If Sony — which sells its own Xbox competitor with PlayStation — ends up hosting its own game-steaming service on Azure, that would be a significant customer win for Microsoft. The deal also could mean Sony is officially authorizing Microsoft’s xCloud to run on Sony PlayStation consoles and/or that Sony will use Microsoft Azure-based AI technologies in its own gaming and content services.
“These efforts will also include building better development platforms for the content creator community,” Microsoft’s announcement notes.
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