Sprint has filed a lawsuit against AT&T over its 5G E advertising, calling it false and misleading by deceiving customers to believe that its 4G LTE Advanced network is actually 5G. The complaint claims that AT&T is making itself seem more technologically advanced than its competitors, which is causing “irreparable harm” to Sprint. “AT&T has employed numerous deceptive tactics to mislead consumers into believing that it currently offers a coveted and highly anticipated fifth generation wireless network, known as 5G,” the complaint, filed in the United States District Court Southern District of New York, said. “What AT&T touts as 5G, however, is nothing more than an enhanced fourth-generation Long-Term Evolution wireless service, known as 4G LTE Advanced, which is offered by all other major wireless carriers.” As well as a nationwide advertising campaign for its 5G E network, Sprint said AT&T is pushing out a software update to its customers to make them 5G E-capable. According to Sprint, the main change from the update is it places a 5G E logo at the top of smartphone and tablet screens. “The only reason for the software change, therefore, is to deceive consumers into believing that they are now operating on a 5G network, and convince them to remain with AT&T, or convince others to purchase AT&T’s services,” Sprint argued. “AT&T’s 5GE network is not, in fact, a 5G wireless network, nor does AT&T sell a single 5G-enabled mobile phone or tablet.” Sprint said it is poised to launch the first actual… [Read full story]
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