Freelance services marketplace Fiverr said on Wednesday that it’s acquiring ClearVoice, a content marketing platform and talent network. The purchase is Fiverr’s third acquisition in 2 years, following deals to buy Veed.me and the freelance services platform AND CO. Fiverr said adding ClearVoice into its portfolio mix is part of a push to expand its target audience with more service offerings. Featured stories Top cloud providers 2019: AWS, Microsoft Azure, Google Cloud; IBM makes hybrid move; Salesforce dominates SaaS Why should I pay to move to Windows 10? Tech that stole our heart or broke it Best Presidents’ Day 2019 deals: XPS 13, iPad, Apple Watch, Echo, Samsung TV, and more “Fiverr is aggressively pursuing acquisition opportunities that add depth, expertise and expanded functionality to create more touch points between us and the over 1.4 trillion dollar freelance economy,” said Fiverr chief executive Micha Kaufman. Founded in 2014 in Phoenix, ClearVoice’s core service provides businesses with access to professional writers for content creation, along with collaboration tools to replicate and scale the content across channels. Its customers include Intuit, Carfax and Esurance. Kaufman said that demand for content marketing is booming on Fiverr, growing double digit percentages year over year. Within Fiverr Pro, the segment grew more than 200 percent from 2017 to 2018. By adding ClearVoice, Kaufman is hoping to expand Fiverr’s content marketing customers from small businesses to larger enterprises. “The zero to enterprise market is the center of our focus,” he said. “For many companies operating in… [Read full story]
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