Broadcasters BBC and ITV are joining forces to launch a British-based streaming service to rival Netflix.
They claim the new service, called BritBox,would boast the biggest collection of British content on any streaming service.
It will feature “old favourites”, recent shows and new commissions produced specifically for BritBox.
It is expected that others will join the service, to put British box sets and original series, on demand, in one place.
ITV chief executive Carolyn McCall said: “BritBox will be the home for the best of British creativity – celebrating the best of the past, the best of today and investing in new British originated content in the future.”
BBC Director-General Tony Hall said the streaming service would be “truly special”.
“A new streaming service delivering the best home-grown content to the public who love it best,” he said.
“The service will have everything from old favourites to recent shows and brand new commissions. It’s an exciting time for the viewing public.”
ITV’s Vera, Unforgotten, Endeavour, Ant & Dec’s Saturday Night Takeaway all proved popular with viewers last year.
Bodyguard – starring Keeley Hawes and Richard Madden – was the BBC’s biggest show last year,
The service is expected to launch later this year.
The cost of subscriptions has not yet been revealed.
The BBC and ITV said they have enjoyed success with their BritBox streaming service in the US.
There is growing consumer demand in the UK for streaming services, with more than 12 million households having at least one Subscription Video On Demand (SVOD) service.
Four million homes (32 per cent) now have more than one subscription service.
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