Salesforce is rolling out updates to its Commerce Cloud that aim to expand the footprint of the platform. Launched in September 2016, Commerce Cloud is the result of Salesforce’s acquisition of Demandware and aims to target the core retailers that made up Demandware’s customer base. Featured stories Best of CES 2019: Cool tech you can buy this year Game of Clouds: Lock-In is Coming Samsung’s Galaxy S10 unveiling is February 20 and all it has to do is save the smartphone industry How to build a temporary green screen YouTube studio The company bought Demandware in June 2016 for $2.8 billion. As noted at the time, Salesforce’s plan was to court retailers and expand as e-commerce reached more industries. Flash forward to today and Salesforce says more than 680 million unique shoppers touched Commerce Cloud over holidays, with roughly $16 billion worth of merchandise sold through the platform annually. With the new features, Salesforce is boosting Commerce Cloud’s AI-powered personalization capabilities and adding new tools for developers building on the platform. Among the key updates is the new Einstein Visual Search, an out-of-the-box image search capability that lets shoppers “snap and search” for products using images, not text. Similarly, there’s a new Einstein Recommendations API that lets retailers integrate Einstein-powered product recommendations beyond their e-commerce site. Salesforce is also overhauling its inventory availability service, allowing retailers to activate inventory in real time across stores and distribution centers. The service, which now functions as an actual platform service and can be combined with other… [Read full story]
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