A US senator has blasted the Federal Trade Commission for failing to crack down on Google’s lack of effort in reducing ad fraud on its advertising network. More security news Cyber security: Hackers step out of the shadows with bigger, bolder attacks Why is Russia so good at getting women into technology? What is cyberwar? Everything you need to know about the frightening future of digital conflict Symantec develops neural network to thwart cyberattack-induced blackouts Virginia Democrat Senator Mark Warner suggests Google is directly profiting by letting ad fraud run rampant at the expense of the companies who buy or sell ads on its platform. However, Warner is just as mad about the FTC as he is about Google, claiming the FTC has failed to take action against the Mountain View-based company for more than two years since he and New York Democrat Senator Chuck Schumer first wrote the agency about Google’s ad fraud problem. “The FTC’s failure to act has had the effect of allowing Google to structure its own market,” said Sen. Warner in a letter sent to the FTC yesterday. “Through a series of transactions, the company has accomplished a level of vertical integration that allows it in effect to act as the equivalent of market-maker, commodities broker, and commodities exchange for digital advertising — in the process creating a range of conflicts of interest,” he said. “While the company controls each link in the supply chain and therefore maintains the power to monitor activity in the… [Read full story]
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