NOW TV customers rejoice! You can finally watch Netflix using a Now TV box or streaming stick.
The feature, which goes live today, was announced alongside a brand new streaming box that can push out 4K telly – a first for Now TV.
One of the biggest failings of Now TV was its lack of Netflix, one of the most popular streaming services in the world.
Earlier this month, Now TV’s parent firm Sky announced it would be adding Netflix to Sky Q from November.
But it seems Now TV has even beaten Sky to the punch, adding Netflix from today for all customers.
All you need to do is sign in (or sign up) to a Netflix account using your Now TV device, and all your usual content will be available.
Netflix lives alongside all the other standard Now TV apps, like BBC iPlayer, ITV Hub, All 4, Demand 5, Red Bull TV and YouTube.
You also still get access to the Sky Store, where you can buy premium content to watch whenever you like.
If you buy a new Now TV box, it will come with Netflix as standard. If you already own one, you’ll need to go into the App Store and download the Netflix app manually. It’s still possible to access a 30-day free Netflix trial through Now TV boxes, if you’re a new customer.
But that’s not all.
There’s now a new (and tediously named) Now TV Smart Box With 4K & Voice Search.
As the moniker suggests, the new smart box is capable of playing back 4K content.
The old smart box was capped out at 720p and 1080p content – or HD and Full HD, in layman’s terms.
4K, or Ultra HD, is high resolution video that typically contains much more detail than regular footage.
What is 4K, Ultra HD and UHD?
Here’s an easy guide to what 4K means…
- 4K, Ultra HD and UHD are all different names for the same type of TV screen. 4K refers to the number of pixels on your TV screen – or the “image resolution”
- The pixels are the tiny dots of colour that make up the image you see on your telly. A pixellated image is one where the pixels are really obvious, because there aren’t many. But images with lots of pixels – like a 4K movie – generally look sharper and clearer
- A true 4K screen has 4096 x 2160 pixels. That means on your TV screen there are 3840 pixels across, and 2160 pixels vertically. That’s roughly 8.3 million pixels on the display in total
- 4K gets it’s name because it’s got four times the number of pixels as a standard Full HD TV
- Full HD (or 1080p) screens have 1920 pixels across, and 1080 pixels going upwards – for around two million pixels in total. So 4K just means your TV has many more pixels on the screen compared to a more common Full HD display
- Ultra HD, or UHD, is basically the same as 4K. If you buy a UHD telly in a shop, you’ll be able to watch 4K content on it with no bother
- But there is a small difference. Almost every TV you ever buy has an aspect ratio of 16:9. That means for every 16 pixels horizontally, there are 9 vertically
- True 4K footage doesn’t quite fit in with that ratio, so you won’t often find TVs with 4096 x 2160 pixels. Instead, to fit with the 16:9 ratio, most 4K TVs will have 3840 x 2160 pixels instead
- If it doesn’t make sense, grab a calculator and divide 2160 by 9. Then multiply it by 16, and you’ll get 3840. That’s the aspect ratio working its magic. So when you see an Ultra HD TV, it just means it’s a 4K image with slightly fewer vertical pixels
- If you try watching a 4K video on a non-4K TV, the video will still play – but it won’t be in 4K quality. To watch a 4K video in 4K quality, you’ll need to fork out for a 4K TV. Similarly, if you’re watching standard or HD footage on a 4K TV, it won’t magically become 4K quality
- Some TVs promise “4K upscaling”, which converts your standard or HD footage to near-4K quality. This works by using software to guess what colours would fill the extra empty pixels missing in HD footage, and then filling them in. This creates a 4K-like effect, but it’s not true 4K
Now TV’s new smart box also supports Voice Search.
You can use it to quickly search for TV shows, movies, apps, and even actors or directors.
There’s also Live Pause functionality, so you can stop live TV channels while you nip to the loo. This includes premium services like Sky Sports, Fox, Comedy Central and Sky Atlantic.
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Speaking about the launch, Now TV’s Gidon Katz said: “With 4K and Voice Search, the powerful new Now TV Smart Box gets you to your favourite shows faster than ever and lets you explore the expanding world of 4K content across our apps.
“Plus, settle in and stream the shows you love all in one place as we end the struggle with TV inputs by adding Netflix to our Now TV Smart Stick and Smart Box.”
The new box costs £45.99, and is available todya from Now TV.
There’s also a special bundle you can buy from Argos and Currys PC World for £49.99 that also includes a month’s worth of Entertainment, Sky Cinema, Kids and Sky Sports Day Pass access.
What’s your favourite TV streaming app? Let us know in the comments!
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