Streaming platforms reached 15.4m subscribers in the first quarter, while the number of pay TV subscriptions stood at 15.1m.
Ofcom said revenue generated from pay TV has also fallen for the first time, as viewers consumer more content through streaming platforms.
The organisation said the findings represented a “competitive shift” in the television industry as audiences are spoilt for choice when it comes to switching on the TV.
Sharon White, Ofcom chief exec, said:
We have seen a decline in revenues for pay TV, a fall in spending on new programmes by our public service broadcasters, and the growth of global video streaming giants. These challenges cannot be underestimated.
But UK broadcasters have a history of adapting to change. By making the best British programmes and working together to reach people who are turning away from TV, our broadcasters can compete in the digital age.
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