The owner of a thriving shopping and office complex is investing more than £13,000 – to help to promote his tenants’ businesses.
Around a dozen companies located at Newcastle’s Berkeley Court will see their products and services showcased online and across social media as part of the move by Vinewood Developments.
The property development company – which also owns sites including Waters Edge Business Park in Stoke and The Hope Centre, in Hanley – spent more than £160,000 revamping the site in 2014.
Now it wants to invest even more to help market the businesses which occupy units at the site.
Director Craig Clarke, of Stafford, said: “Four years ago we invested a lot of money refurbishing the site, I am now proud to say that we are fully occupied. We have been lucky enough to attract some great businesses, we have a real range of tenants and a mix of retail and commercial businesses.
“We have seen people come and go over the years but now we have a variety of fresh, modern businesses.”
He added: “Now we are taking it upon ourselves to help our tenants with marketing and promotion. We have brought in new staff to help with marketing and social media and now we offer our businesses things like promotional videos which helps to showcase what they do. We also have a dedicated Facebook page where we can share the videos and other information.”
“We are the landlords and it is quite an unusual thing for us to be doing but we think it is important to support the tenants. We will be offering this service on a trial basis, for around six months, and assess the benefits.”
Craig added that the company is also willing to send business owners who want to utilise social media and online marketing on training courses to allow them to do it themselves.
At the moment, Berkeley Court is fully occupied and boasts a range of businesses including Sub4, Beswicks Legal, Green Griddle, House of Beauty and Brampton Recruitment.
Claire Leigh, director at Brampton Recruitment, said: “This is a great idea and will really showcase the services that are on offer within the complex and raise awareness of some of the businesses.
“It’s great being just outside the town centre – its walkable distance for people who catch the bus or there is parking on-site or in the surrounding area for people who want to drive.”
Scott Morgan, who set up Green Griddle with his business partner Alex Windsor, added: “In this day and age any help is a good thing and we are lucky enough to have a landlord that is willing to help us market our business.
“I believe with his additional support, our current social media following and set up we can achieve great things together.
“Maybe this might even encourage other landlords to follow in his footsteps.”
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