Audi has dropped plans to sell Italian motorcycle brand Ducati, which was reported to be on the chopping block in the months following the Volkswagen diesel crisis, Reuters reports. Audi parent company Volkswagen was considering selling Ducati along with transmission maker Renk in an effort to cut expenses and raise cash in anticipation of $30 billion worth of diesel crisis expenditures. The pending sale of Ducati was also aimed at funding the automotive giant’s electric car efforts.”I can assure you that Ducati belongs to the Audi family,” Audi CEO Rupert Stadler told reporters from Reuters. “Ducati is the perfect implementation of our premium philosophy in the world of motorbikes.”Audi has owned Ducati since 2012, but in the wake of reorganization at VW, the brand has not been seen as strategically crucial for the Volkswagen Automotive Group. The reversal also doesn’t mean that Audi will keep Ducati in the long term; there are plenty of suitors for the storied motorcycle marque. Volkswagen had also reportedly considered selling truck brands Scania and MAN Diesel & Turbo in an effort to generate money. VW halts sales of Multivan amid new diesel emissions issue, report says Fresh concerns about diesel emissions have forced Volkswagen… Read full this story
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